Los exhibidores POP tienen la función de hacer publicidad económica y terminante, ya que realizar un mueble de exhibición y ubicarlo en una zona de tu espacio comercial envía un mensaje claro a los consumidores. Estos muestran las características y detalles de un producto o servicio.
Los exhibidores POP pueden ser fabricados de madera, mdf, aglomerado, acrílico o cartón. Estos son algunos ejemplos de exhibidores para espacios comerciales.
Counter
Son una clase de exhibidores compactos, livianos y muy eficientes para generar compras de impulso, estos se encuentran regularmente en las zonas céntricas del punto de venta.
PDQ
El Pallet Deal Quantity es una clase de exhibidor que se utiliza como parte de una estrategia material POP en los puntos de venta. La ventaja que tienen los PDQ sobre otros muebles de exhibición es que el cliente puede tomar el producto de manera autónoma y no necesita de un tercero que lo asesore.
Floor Stand
Estos son exhibidores POP más versátiles, ayudan a incrementar la imagen del producto a exhibir. Y además, se pueden exhibir distintos tipos de productos en múltiples niveles. Este exhibidor es catalogado como el vendedor silencioso más efectivo de todos.
Al utilizar exhibidores POP en los puntos de ventas, se podrá notar un incremento en las ventas sobre todo si estos se encuentran en los puntos calientes de la tienda o supermercado.
También te puede interesar: Exposiciones Canceladas por Coronavirus
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